The best brands are built with love in mind. And obviously, Tesla is feeling plenty of love. However Tesla doesn’t just make awesome cars, they also deliver an exceptional ownership experience which includes (but not limited to) access to it’s supercharger network, no hassle service centers, no pressure sales process, software updates with easter eggs, invites to Tesla’s awesome events, just to name a few.
Speaking of easter eggs, I propose that Elon Musk and Tesla add a ‘Cybertruck’ mode to current Tesla vehicles. This should include (amongst other things), the ability to transform the GUI representation of your Tesla (and other vehicles within proximity) on the dashboard and center touch screen into a Cybertruck. Also adding a suspension and ride haptics setting that simulates or mimics the ride and handling of a Cybertruck wouldn’t hurt.
Why Is This Important?
The Cybertruck is currently the hottest and most talked about car either in existence or soon to be in existence, as is evidenced by the over 200,000 pre-orders so far. It is also arguably Tesla’s coolest asset currently and Tesla will behoove itself not to extend that coolness to it’s current lineup as soon as possible before the excitement wares off.
As Cybertrucks are not going to be available for purchase until 2021, the next best thing is to allow current Tesla owners to play make-belief with their current Tesla models by way of a digital transformation/representation of their Tesla vehicles into Cybertrucks within their dashboards and center touch screens.
Tesla has done this before. I give you Exhibit A – the ‘James Bond mode’ on the Tesla’s dashboard that allows you to pretend like you’re driving the iconic submersible Lotus Esprit from the widely popular James Bond movies.
It Makes Absolute Sense
Tesla (and Elon Musk) is famous for implementing cool easter egg features into it’s vehicles, staying true to it’s software roots. There is an excitement that only Tesla owners feel when they get an alert that a new software update is either on it’s way or has been installed.
I call it ‘Update Day’ which happens often, giving credence to the idea that unlike most automobiles that are depreciating assets, the Tesla appreciates in value from day-to-day with new features that it was not capable of when you initially purchased the vehicle. It’s no suprise why The Tesla Model S has been crowned the world’s best car two years running by Consumer Reports is it continues to wow it’s supporters and detractors alike.
The James Bond Mode
To activate James Bond Mode, you simply touch the Tesla logo at the top of the 17-inch screen and you are given a number of easter egg feature options which include the Lotus Esprit submarine. A subsequent tap on the image of the Lotus Esprit submarine transforms your Tesla (virtually) into a submarine just like the Lotus Esprit submarine.
Like the quintessential James Bond Elon, Musk is the mastermind of every new Easter Egg feature released to the Tesla vehicles and in a case of art imitating life, Musk also purchased the actual James Bond’s transformable submarine that was featured in The Spy Who Loved Me for $866,00 back in 2013 and he has given his customers the chance to live their 007 fantasy as part of the v5.9 software upgrade.
I was fortunate to see the Lotus Esprit submarine in person recently at the Cybertruck unveiling event at the Tesla Design Center in Hawthorne California. My hope is to begin a call to action by launching the Change.org Petition below calling on Elon Musk and Tesla to consider, evaluate and implement a ‘Cybertruck Mode‘ easter egg feature on the next Tesla software update. If you agree and would love to see this feature come to life in the next Tesla software update, please sign the petition below and let your voice be heard.
By the way if you like this post and you are in the market for a new Tesla, Tesla has an amazing referral program that offers you 1000 free supercharging miles if you use a referral code when you make your purchase. As a two-time Tesla owner, having owned a model S and model X, I can assure you that purchasing a Tesla will be the best automotive decision you’ve ever made and will ever make in your life. So why not make use of my referral code below and we can both continue to enjoy the wonderful Tesla life.